UFC SPORTS CABLE NETWORK DEBUT PROPELS VERSUS TO A TOP CABLE NET AMONG ALL KEY MALE DEMOS

NEW YORK, N.Y. (March 23, 2010)-VERSUS, the fastest growing sports cable network in the country, averaged 1.24 million viewers and garnered a 1.1 National HH rating for its first ever live Ultimate Fighting Championship® (UFC®) telecast on Sunday, March 21.  The fight made VERSUS the #2 highest-rated and one of the most-watched cable networks in the country among all key male demos between 9-11 p.m. ET.  The live event, which marked the UFC’s debut on a national sports cable network, peaked at a 1.3 National HH rating and 1.4 million viewers.

VERSUS, the fastest growing sports cable network in the country, prides itself on super-serving passionate sports fans across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD).  Now in more than 75 million homes, the network is the cable television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de France, World Extreme Cagefighting (WEC) and Professional Bull Riders (PBR).  VERSUS also has partnerships with top sports leagues such as NASCAR, NBA and UFC and airs collegiate sports featuring nationally-ranked teams from top conferences such as the Pac-10, Big 12 and Mountain West.  The network is also home to the best outdoor programming on television and airs original programs not available anywhere else, including The Daily Line, Sports Soup and Sports Jobs with Junior Seau.

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