San Jose, California (USA): Phil Lanides, Owner/Publicist of Crossfire Media Group (CMG), today revealed that his company has reached an agreement with Strikeforce welterweight star Tyron “T-Wood” Woodley to become his public relations representative. The undefeated Woodley has cemented himself as a star on the rise in Strikeforce’s 170-pound division, and is poised to fight for their vacant belt in the near future.
CMG will provide PR and media relations services for “T-Wood,” and in the process help continue to build his brand and that of his gym, ATT Evolution, in St. Louis, Missouri. Lanides will now handle all media inquests for Woodley.
“Tyron is, without a doubt, right on the cusp of reaching true elite status in the welterweight division,” said Lanides. “I’m extremely excited to join up with him at this point in his career, as I truly believe that his skills are already there. It’s just a matter of building up his brand, and I am committed to doing my part to bring that to fruition.”
“I worked with Phil on the launch of my gym, and he did an exemplary job,” stated Woodley. “He’s passionate, and working together, I believe that we’re going to be able to build each other up even further.”
“T-Wood” is one of the top competitors in Strikeforce’s 170-pound division. Making the transition from prospect to legitimate threat in 2011, the two-time Division I All-American in wrestling bested both Tarec Saffidiene and Paul “Semtex” Daley. He kicked off 2012 with a decision victory over Jordan Mein on January 7th in Las Vegas at “Strikeforce: Rockhold vs. Jardine.” Now unbeaten at 10-0 with six finishes, the 29 year-old is in position to compete for the vacant Strikeforce welterweight belt next.
In late 2011, Woodley opened up American Top Team Evolution in St. Louis. A long-time member of ATT, “T-Wood” is focused on making his new gym the preeminent training center in St. Louis. A devoted husband and father, he also dreams of one day opening up a non-profit center to help troubled children and teens.
Woodley joins the CMG stable of clients, which also includes Canadian fight promotion Aggression MMA, former world champion pro wrestler Diamond Dallas Page’s workout brand, DDPYOGA, Bay Area-based combat sports promotion Elite Combat Sports, top MMA fight team Roufusport, and top combat sports broadcaster Mauro Ranallo.